Employer Branding Unfiltered: SE02 - Ep 2: Paige Elliott - You Can’t Tell a Story That Doesn’t Align: Employer Branding in Real Life

What happens when storytelling, data, and authenticity collide in the world of employer branding?

In this episode, John Graham sits down with Paige Elliott, a bold force in the EB space, to unpack what it really means to build a brand from the inside out. From activating your EVP to navigating DEI with intention, Paige shares how she disrupted the system by putting out content that resonated—and didn’t ask for permission.

We explore the power of cross-functional collaboration with marketing and comms, how to build social strategies that actually land, and why authenticity can’t be faked—especially in the age of AI.

If you’ve ever wrestled with the tension between corporate approval and creative impact, this one’s for you.