Employer Branding Unfiltered

Employer Branding Unfiltered: SE02 - Ep 2: Paige Elliott - You Can’t Tell a Story That Doesn’t Align: Employer Branding in Real Life

What happens when storytelling, data, and authenticity collide in the world of employer branding?
In this episode, John Graham sits down with Paige Elliott, a bold force in the EB space, to unpack what it really means to build a brand from the inside out. From activating your EVP to navigating DEI with intention, Paige shares how she disrupted the system by putting out content that resonated—and didn’t ask for permission.
We explore the power of cross-functional collaboration with marketing and comms, how to build social strategies that actually land, and why authenticity can’t be faked—especially in the age of AI.
If you’ve ever wrestled with the tension between corporate approval and creative impact, this one’s for you.

Employer Branding Unfiltered: SE02 - Ep 1: Summer Baruth - Employer Branding Is a Mirror, Not a Magnet

In this engaging conversation, John Graham and Summer Baruth explore the evolving landscape of employer branding, discussing its significance beyond recruitment marketing. Summer shares her journey through various industries, emphasizing the importance of cultural intelligence, internal messaging, and the need for employer brand leaders to be disruptors. They delve into the challenges of navigating legal compliance while maintaining authenticity and the critical role of showcasing employee stories. The discussion highlights the future of employer branding, focusing on retention and the human element in a rapidly changing world. Key Takeaways: - Summer Baruth emphasizes the importance of cultural intelligence in employer branding. - The role of employer branding is evolving to include broader organizational strategies. - Employer branding should focus on retention as much as attraction. Summer's journey showcases the diverse paths into employer branding. - The distinction between employer brand and recruitment marketing is crucial for clarity. - Internal messaging is vital for maintaining employee trust and engagement. - Legal challenges are impacting how companies communicate their brand. - Summer advocates for a holistic view of employer branding across departments. - The importance of showcasing employee stories to reflect company values. - Summer's experience highlights the need for employer brand leaders to be disruptors. #employerbranding #employeestorytelling #retentionstrategies #employerbrand #strategy #recruitmentmarketing

Employer Branding Unfiltered: S01 - Ep.6 - Cristal Mikenas

Join John Graham and Cristal Mikenas, Head of Global Employer Brand and Recruitment Marketing at Takeda, as they discuss strategies for building impactful employer branding programs. Learn how to align with corporate communications, provide resources to recruiters during EVP development, and secure leadership buy-in for branding initiatives. Cristal shares insights into team structure, brand activation, the importance of authenticity in DEI efforts, and the role AI can play in transforming the employer branding landscape.

Employer Branding Unfiltered: S01 - Ep.5 - Alex Her

Join John Graham and Alex Her as they dive into the critical role of employer branding in attracting and retaining top talent. From addressing challenges and leveraging empathy to aligning with marketing and securing executive buy-in, this episode offers actionable insights for HR and recruitment professionals. Alex shares his global experiences in bringing employer brands to life across industries and explores the future of employer branding as an independent function within organizations.

Employer Branding Unfiltered: S01 - Ep. 4 - Hassan Al Hindwan

In this episode, John Graham and Hassan Al-Hindwan explore how merging marketing and HR can create powerful employer branding strategies. Hassan shares insights on co-creating EVPs, fostering collaboration between internal teams, and aligning branding initiatives with organizational goals. They discuss the importance of authenticity, transparency, and a focus on diversity and inclusion to build trust and engagement. With practical advice on activation and measurement, this conversation is a must-watch for professionals in employer branding, recruitment marketing, and talent acquisition.

Employer Branding Unflitered: S01 - Ep.7 - Sedef Buyukatamen

Join John Graham and Sedef Buyukatamen as they explore the challenges and opportunities in employer branding. This insightful conversation covers the importance of authenticity, employee experience, and aligning culture with the employer brand. Sedef shares thoughts on EVP misconceptions, DEI initiatives, and the transformative role of AI in branding strategies. Whether you’re a seasoned professional or new to the field, this episode offers valuable perspectives on navigating the complexities of employer branding.

Employer Branding Unfiltered: S01 - Ep.3 - Charlotte Marshall

Join John Graham and Charlotte Marshall, a leading voice in employer branding, as they explore what it takes to create authentic, impactful brands. Charlotte shares her journey of building an employer brand in just 78 days, the power of storytelling, and the integration of diversity recruitment into branding. They discuss key challenges, including measurement and education, and highlight the importance of personal branding, thought leadership, and creating meaningful experiences. With insights on AI, transparency, and empathy, this episode offers actionable advice for employer brand professionals at all levels.

Employer Branding Unfiltered: S01 - Ep.2 - Jade Harper

Join John Graham and Jade Harper as they share their journeys into the world of employer branding and recruitment marketing. In this episode, they break down the differences between these two critical fields and offer practical advice on building a business case for employer branding. Learn about key metrics, the growing importance of video content, and how transparency can elevate your employer brand. Whether you’re a seasoned pro or just starting out, this episode is packed with insights to help you thrive in the evolving employer brand landscape.

Employer Branding Unfiltered: S01 - Ep.8 - Keisha Fowler

Join John Graham and Keisha Fowler as they discuss the joys and challenges of employer branding. From leveraging transferable skills and the art of storytelling to addressing limited budgets and fostering inclusive environments, this episode offers practical advice for branding professionals. Keisha and John explore the disconnect between employer branding and recruitment marketing, the need for diversity and cultural nuance, and their hopes for a more accessible future for people of color in the industry.

Employer Branding Unfiltered: S01 - Ep. 9 - James Marable

Join John Graham and James Marable as they explore the evolving world of employer branding. James shares his journey from running a clothing store to leading branding efforts at Macy’s, Eli Lilly, and Amazon, highlighting the importance of diversity, transparency, and authenticity. They discuss building stakeholder buy-in, navigating regulated industries, and activating brands through employee ambassadors and events. With lessons learned from failures and strategies for differentiation, this episode offers actionable insights for professionals looking to elevate their employer brand.